#BIOZUMERS_Gumendi

About This Project

Biozumers is the brand of organic, made with natural ingredients, containing just fruit’s own sugar and with no additives juices. The intention was create a brand that would transmit the sensation of spontaneity and authenticity. The name itself, with alludes to the origin of the fruit and the final product, in key of community, as well as the slogan of being addressed «for those who know about juices» are meant to bring this idea of naturalness.

The treatment of the simple illustrations reinforces the idea of an almost hand made production. Representing the fruit flavor of each reference, I managed to convey the idea of a fun community with personality to make a difference on the shelf. A range of vibrant colors completes the packaging design