HIDDEN_Bicycle

About This Project

Hidden is the conceptual line created for a poker deck of the prestigious brand Bicycle. This product, for which I developed the naming, design and illustration is addressed to the collector. The name HIDDEN was born as a metaphor for Masonic occult communities with a retro aesthetic full of mystical symbols that recreate an almost magical universe. It was The beginning of a collection of three different models.

One of them has a dragon theme. With illustrations of Chinese dragons, it is targeted to the Asian market.

In another project, the inspiration is the Renaissance and the figure of Leonardo da Vinci with the name Aureo as an allusion to the divine proportion.