NEWYORKINA

About This Project

La Newyorkina is a 100% artisan muesli designed as a delicious and not at all boring granola.

The challenge was to create a visual identity that would make a difference on the shelf and transmit all the values of a young, bold and healthy brand, positioning itself in its category by offering a classic product with a contemporary and versatile, easy to communicate in all On/Off media.

The handmade treatment reinforces the artisanal character of the granola. From the on purpose-created typography to the contextual illustrations, the look & feel is tailored to the lifestyle represented by the brand.