GREEN TRUTH

About This Project

Green Truth is an infused and slightly sweet drink thought as a functional drink with health benefits.

Due to the growing competition in the detox category, the construction of an aspirational brand in this segment is the key factor. I had the challenge of creating an integral brand, with a new visual language that would differentiate us from the rest.

The initial strategy comes from the hand of the name, an honest attitude with the consumer, the name itself defines the course of the brand. Far from promising the impossible, GT offers truly natural products without preservatives or colorants, positioning itself as a 100% healthy brand.